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A recent annual survey on consumers’ use of nutritional supplements reveals that supplement users are smarter and healthier.

Smart Consumers Know Supplements Make Sense
A whopping 68% of all US adults report taking dietary supplements, and the numbers show users recognize the health and wellness benefits.

Many Americans take one or more pharmaceutical drugs, yet widespread supplement use shows consumers know drugs often only manage conditions, rarely solve the cause of symptoms, and many come with a host of unpleasant side effects.

In 2009 alone, there were over 2.2 million emergency department visits involving adverse reactions to pharmaceuticals, which were taken AS PRESCRIBED!

As a result, savvy consumers turn to supplements to help get to the root of what’s ailing them. Supplement users are smart.

Supplement Users Seek Healthier Habits
Those taking dietary supplements also recognize that pills don’t solve every problem, and are more likely to engage in a whole host of healthier activities.

Whether it’s aiming for a more balanced diet, not smoking, or getting active with exercise, supplement users are taking steps to live a vibrant, active life. Supplement users are healthier.

Which Supplements Are Best For Your Body?
When it comes to supplements, most people recognize they are not getting what their bodies need from their diet alone (even with the best of intentions).

Ongoing studies on over 17,000 people in the NHANES study show that when it comes to fruits and vegetables, over 75% of the US population does not meet the minimum recommended intake. {Source}

Yet, this is essential for healthy living. A recent study by the University College London (UCL) on over 65,000 people found that the more fruits and veggies were eaten, the longer people lived.

Dr. Oyinlola Oyebode (UCL), the lead author of the study said, “We all know that eating fruits and vegetables is healthy, but the size of the effect is staggering. The clear message here is that the more fruits and vegetables you eat, the less likely you are to die at any age.”

So it just makes sense that your supplements should be sourced from fruits and veggies (and not chemical isolates found in most multivitamins).

We believe Touchstone Essentials supplements are the smartest and healthiest of all. You’ll find only the good inside, with farm-fresh fruits, veggies and herbs that nourish the body on a cellular level, so you can live life to the fullest. Doctors agree.

According to Dr. Darrel Hestdalen, “Synthetic nutrients lack the associated substances necessary for best usage and good health. Touchstone Essentials offers the completeness of whole food nutrition to meet our daily needs and to build and maintain strong healthy bodies.”

Infographic from Council for Responsible Nutrition. See for more.

The Dietary Supplement Consumer: The 5 W’s answered about the more than two-thirds of U.S. adults taking dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN).